Home Breadcrumb Blog

Blog

Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.

Robot hands typing on keyboard is a methapor for the commonsensebot
Robot hands typing on keyboard is a methapor for the commonsensebot
Product Updates

Nudge’s CommonSense Bot Removes User Error from Campaigns

  When running native content campaigns there are many moving parts with multiple pieces of content, headlines, videos, partners and distribution methods to take into account.   By running your campaigns through Nudge it helps streamline these.   Within Nudge, we’ve created a simple, yet effective tool called the CommonSense Bot. It helps marketers pick up mistakes that the partners themselves don’t know that they’re doing.   With all these moving… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 8, 2017
This Week in Native Ads

This Week in Native Ads 3/3

Last week we hosted #NativeAdTalks here in New York – discussing how to win at programmatic native, niche yes, but an interesting conversation. View it here. Disclosures have entered the discourse again this week, we did a study on this way back in 2014. And it seems redundant to say so, but effective disclosure = effective brand recall. Trying to hide that is like trying to catch water in a sieve. Continue reading

Ben Young
Ben Young
March 2, 2017
Strategy

How Nudge Enables Content Sales Teams

  At Nudge, we talk to brands, publishers and agencies every day. Here are some of the challenges we’re hearing in the marketplace.   Advertisers aren’t renewing their native ads due to a lack of data and understanding of performance; they aren’t sure what ROI they’ll get from a buy.   Publishers need to meet clients’ demand for a proof of performance before they invest.   Pressure mounts on publishers to provide advertisers with fool-proof/original… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 2, 2017
Request a native ad report from Nudge
Request a native ad report from Nudge
Product Updates

Request a Customized Native Ad Report

  Within the Nudge dashboard clients can now access customized reporting.   For the last 3 years clients have been coming to us directly to request custom reports. For example they want to know insights to optimize the campaign, in-depth end of campaign reports, category insights and custom data requests such a data split by geo region.   To help clients we’ve now automated this, so that within the Nudge dashboard you can… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 24, 2017
Nudge works with DoubleClick
Nudge works with DoubleClick
Product Updates

Nudge works with DoubleClick

  DoubleClick is used by the vast majority of leading advertisers, agencies and publishers, and some of the things we keep hearing in the market are:   a. As an agency or advertiser we’re already supplying everything through DCM and would like our content analytics to be wrapped up in this. b. Some publishers aren’t able to install the code directly on the page but we can install via DCM.   Follow this… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 24, 2017
This Week in Native Ads

This Week in Native Ads 2/24

This week I got out of the big smoke and headed to Chicago & Boston to talk native with existing and soon-to-be clients. It’s the best part of my job — sitting down, helping people adopt native. The common thread is what I touched on last week, there’s a bunch of brands still sitting on the fences, as they need some help getting started with native. So whilst early adopters are getting slick, the bulk of the adoption curve need… Continue reading

Ben Young
Ben Young
February 23, 2017
This Week in Native Ads

This Week in Native Ads 2/17

We see a native acquisition (with more in the works I hear), WaPo launches a new native unit – and BurdaForward releases insights on how native content drives attitudinal shifts. Notable Stories this Week NY Times looks to programmatic ad sales in international markets. Related, the Director of Programmatic from NY Times, Sara Badler, will be speaking at the native ad talks next week. RSVP here. Continue reading

Ben Young
Ben Young
February 16, 2017
Content distribution made efficient with data
Content distribution made efficient with data
Strategy

Build The Perfect Content Distribution Strategy with Post-Click Metrics

  As a marketer, you are used to spending your time slaving away on your laptop, liaising with creative agencies, going back and forth to the graphics team to nail that particular infographic – sadly, no matter how great your content is, it simply won’t make any difference if your distribution strategy isn’t on point.   A growing numbers of advertisers and publishers that we talk to feel like they have tapped out in terms… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 15, 2017
This Week in Native Ads

This Week in Native Ads 2/10

It’s a cold and blustery day in NY as I write this week’s Week in Native! A strong thread of conversation as we kick off 2017 is — who is gonna win native? As the industry hits an inflection point, in a winner-takes-the-majority kind of market, who is going to do that? The brands that won early on won’t necessarily get that mass market appeal. It’s something I’ll focus more on this year, who is breaking out and what are… Continue reading

Ben Young
Ben Young
February 9, 2017
Time is money
Time is money
Branded Content, Product Updates

Why Real-Time Analytics are Vital for Your Native Advertising Campaigns

  Put yourself in this situation: you have just launched a new campaign and you can see that your content is live, the publishers are distributing it and money is being spent. As an advertiser you’d typically have to wait for a minimum of 24 hours (it’s actually seven days for most advertisers) before you’ve been sent a report from your publisher. This means that you have absolutely no idea how your campaigns are doing, you can’t… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 9, 2017